And of Segas own ambition, he Jeffery insisted that the Japanese firm would never want to be number one, but that it certainly has one of its competitors in its sights.





Over the last few years we've been competitive with the likes of Capcom, Midway and Eidos, he explained. We've doubled our market share year on year. We're now looking at THQ as our nearest competitor in terms of market share. 





We don't intend to be an Activision or an Electronic Arts  one of those juggernauts. We're actually really happy where we are. We can be small and agile and yet extremely profitable and successful. It really feels like this year we're competing with the next tier up, and THQ is a good company for us to model ourselves on and go after in terms of market share.