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"Masters of the Universe is a retro-brand that is still tremendously popular," said Vincent Bitetti, chief executive officer of TDK Mediactive. "And with the brand resurgence, it's the perfect time to make the leap into the videogame arena."
He-Man, the most powerful man in the Universe, re-joins the Masters of the Universe to once again battle the forces of evil. Twenty years after He-Man was first introduced, Mattel is bringing back the popular toy line, an updated version of the warrior-hero from Eternia, for a new generation of fans, featuring action figures and playsets.
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