VB: Sega is also going after the core audience with games like House of the Dead: Overkill and Mad World. How are consumers responding to those Mature-rated titles?





SR: House of the Dead has done very well and has absolutely met our expectations. The first set of data for Mad World is very encouraging, as well.





VB: Do you see franchise potential for Mad World with sequels?





SR: If it resonates with the audience, yes, we absolutely want to make that into a franchise. I think its unique, and there are many aspects of that game which are sort of pushing boundaries. And its just great fun.