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Nintendo has issued cease and desist orders to a number of independent United Kingdom retailers to have them stop advertsising and selling North American GameCube, and GameBoy Advance consoles, peripherals, and games.
The move is seen by some as a bad move, especially since the GameCube is in last place by a far margin in the United Kingdom according to retail sales tracking firms, which do not track the sales of imported consoles, peripherals, or games. Many also see it as a bad move because of Nintendo's consitent feet dragging when it comes to the release of hot titles in Europe. The Legend of Zelda: The Wind Waker seems to have been a fluke in Nintendo's normal European release schedule, as it appeared in Europe after just over one month of debuting in North America. The critically accalimed, and fairly popular in Japan and North America, title Animal Crossing has yet to see a European release; and Nintendo of Europe does not have the title on any release schedule for Europe.
However, sales of both Zelda and another hot game, Metroid Prime have been very slow in the UK. Zelda has only sold around 100 thousand units since it's release on May 5 in the UK, while Metroid Prime has only moved around 50 thousand units since it's UK launch in March (accross the rest of Europe, these titles seem to be faring much better, these numbers are only for the UK market).
Retailers, however, seem to be agreeing with the order from Nintendo. Many retailers fear that sales of the European versions Pokemon Ruby and Pokemon Sapphire will be hurt when it is released in Europe at the end of July, if rampant importing is allowed to continue.
It is entirely possible that Nintendo sees importing in the UK as the reason why their GameCube console and games are not selling in Great Britian. I know quite a few British people with North American Cubes, myself, so perhaps this is the reason Nintendo is trying to crack down on importing. However, even if this is true, there is really no excuse for the constant delays Europe sees when it comes to hot new titles, and Nintendo of Europe really should get on the ball and get their release schedule closer to the North American releases if they want to see sales increase.
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